The Farmerette is an excellent example of why Van Beuren was never as successful with audiences as the Fleischers. There are some good ideas in this cartoon that could have resulted in something very cute if they had been properly exploited, but the execution is so lamentable that it spoils the whole viewing experience !
The animation in this cartoon borders on amateurish, making it impossible to appreciate the sensuality of the cat as its design changes with each scene, while the poor direction, recycling of scenes from earlier cartoons and numerous technical problems are just as hard to ignore. The early Betty Boops also had changing character designs, but the big difference was that they were WELL realized, unlike VB, where very few animators seemed to know how to draw well. Van Beuren really should have hired more of Fleischer's key animators like Grim Natwick and Dick Huemer, but unfortunately VB seemed more interested in distributing its cartoons on time.
I was talking about Fleischer's influence on Van Beuren, not the quality of their animations.
Although I have to admit that an experienced animator like Grim Natwick could have brought a lot of know-how to the VB studio, I don't find that these animations were particularly bad, although it's clear that some of them were very jerky. John Foster still managed to do some very good animation, and his character designs were very original, it's a real shame that Foster stopped animating when he went to work for Paul Terry.
And it's totally untrue to say that Van Beuren was simply interested in money, since he worked hard to make these cartoons a success with the public; the studio always tried to experiment with new ideas, and that's one of the main reasons why I love VB more than any other studio.