Warner Archive calls all their releases MOD, whether they're produced on burned DVD-r, pressed (replicated) DVD or Blu-Ray discs, because the term relates to the distribution method, which is distinct from traditional retail.
Retail home video distribution traditionally has the retailer - a store, mail order outfit, online seller or middleman distributor, purchasing an inventory with the understanding that they can return unsold product for a refund. When the DVD market started drying up, studios found themselves shelling out huge sums, nearly bankruoting them. As a consequence, home video divisions shrank, releases diminished and became more and more bare bones.
MOD allows the studios to avoid the expense of having to buy back unsold product by using a distribution method that allows small runs to supply their own online or mail order stores and perhaps a very limited number of independent sellers or, as in the case of Amazon, outlets that can burn their own DVD-Rs. But however fulfillment is done, there are no large inventories produced on spec that leaves the studio liable for the expense of buying back unsold product.
So bottom line is that MOD refers strictly to how the video releases are distributed and sold, not to the method used to manufacture them.
Edited by user
2017-09-19T14:53:04Z
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